The tablet market is growing: Xiaomi almost doubles its sales, Huawei increases by 50% 26 comments
The global tablet market grew in the second quarter of 2024 on the back of new launches from Apple and Samsung recovered and recorded strong growth. In Asia and Europe, Huawei and Xiaomi in particular have made significant gains.
According to Counterpoint Research’s current “Global Tablet Market Tracker,” global tablet shipments increased 15% year-over-year. This growth is mainly due to new models from Apple and Samsung, which, after a one-year break, returns to the market with new devices like the iPad Pro (test) with OLED tandem, the iPad Air (test) and the Galaxy Tab S6 Lite. But other manufacturers like Huawei and Xiaomi have also contributed significantly to the market recovery.
Huawei and Xiaomi, engines of growth in Asia and Europe
Huawei’s success in the Chinese market is particularly worth mentioning. Despite the trade embargo imposed by the United States, the company has managed to consolidate its position with new affordable models like the MatePad 11.5 S (review) and MatePad SE. These new devices were instrumental in helping Huawei record 49% global growth in the second quarter of 2024.
Market development of major tablet manufacturers Q2 2024 Year-on-year growth of manufacturers Q2 2024 Market share Q2 2024
Apple
+14% 37% Samsung +16% 20% Huawei +49% 7% Lenovo +17% 7% Xiaomi +92% 6% Others –2% 23% Total market +15% 100%
Xiaomi successfully continued its expansion with models such as the Xiaomi Pad 6S Pro 12.4 (review) and benefited from growing demand in Europe and emerging markets such as APAC and MEA. With its tablet shipments almost doubling (+92%), Xiaomi is the fastest growing manufacturer in the second quarter of 2024.
Outlook for the second half of 2024
According to analysts, the positive trend is expected to continue in the second half of 2024. According to Liz Lee, associate director at Counterpoint, new product launches are taking place from Apple and Samsung in the second half – including a new iPad and flagship models of the Samsung S series – will continue to fuel growth. The increasingly stable economic environment is also contributing to the growing demand for tablets.
Topics: Apple
Huawei Samsung Tablets Xiaomi Quelle: Counterpoint
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