AMD Radeon RX 9070 (XT): RDNA-4 graphics cards haven’t been available for 8 weeks
Nearly two months ago, the AMD Radeon RX 9070 XT and RX 9070 (review) hit the market, and in the early days, there were still plenty of entry-level models for the low-end models compared to the GeForce RTX 5000. But since then, there’s been a sea change. AMD’s efforts are clearly far apart.
AMD wanted to “support” the low-end models
In early March, when the low-end models were sold out, AMD’s Franz Azor explained to X that “MSRP prices” would continue to be “supported” (encouraged). According to rumors, the entry-level UVP, which AMD set shortly before release, was made possible by the fact that OEMs and dealers who had already purchased the cards were offered discounts months in advance. Azors’ tweet was widely understood to mean that these discounts will continue to be offered in the future, making entry-level price offers possible.
Since the beginning of March, there have been no more UVP offers.
But as the editorial office’s RX 9000 approval check connected with the editorial team for a day, new offers have stopped coming to the brand.
With the best prices at just under €650, the Radeon RX 9070 was only €20 above the entry-level UVP, but not at its level. With the Radeon RX 9070 XT, even though there were individual cases that were cheaper, 740 to 750 euros were established as entry-level prices. This is 50 to 60 euros above the entry-level UVP. In the median, both graphics cards were more than 700 and around 800 euros higher than the new offerings.
RADEON RX 9000: RRP Vs. BEST PRICE AND MEDIAN RRP CLASS IN EUROS (incl. VAT) Best Price Ø Price (median) KW 13 KW 17 KW 17 AMD RADEON RX 689 EURO 734 717 825 800 AMD RADEON RX 9070 645 735 729
Manufacturers are not allowed to apply RRP
In this case too, it should not be allowed to the point that manufacturers are allowed to spend an EIA that should be possible in the eyes of the manufacturer, taking into account the purchasing costs of trade on the market with a sufficient margin. However, manufacturers are not allowed to prescribe prices. Even if AMD Radeon RX 9000 pays wholesalers at prices that could make the RRP possible with the intermediary and dealer margin, this does not mean that this will happen. There is no information on whether AMD attempted to make the official RRP available on the market initially or later through discounts.
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An engineer by training, Alexandre shares his knowledge on GPU performance for gaming and creation.
