New Look: Micron Introduces Curvy Corporate Logo 62 comments
Image: Micron
For 46 years, Micron has been the only RAM manufacturer in the United States. The iconic logo with the circle around the “M” has existed for 24 years. Apparently, it was time for a change of scenery, because now there is a completely different company logo, created under the motto “always one step ahead”.
Curved like a wafer
The new logo is curvy and a nod to the proclaimed motto “always be one step ahead”. The curved shapes should also recall the round silicon wafers, which have also been commemorated in color by new silver lettering.
The new Micron logo (Image: Micron)
The press release explains the design decision as follows:
The curved shapes of the letters in our logo are not arbitrary, but a conscious design choice that reflects our insistence on always being one step ahead. Inspired by the precise contours of our wafers, these curves symbolize our ability to lead the industry with precision and vision, and serve as visual metaphors for our continuous improvement and excellence.
Micron (automatically translated from the original English)
Nothing reminds us of the old logo
The difference from the old logo is so big that it takes some getting used to. The “M” surrounded by a circle will no longer adorn the tokens.
The new Micron logo and its predecessor
At the same time, consumer brand Crucial is also getting a new coat of paint. Here, the Crucial lettering remains at least similar. The curvaceous “Micron” is also highlighted here.
The new Crucial logo and its predecessor
About Micron
Micron was founded on October 5, 1978 in Boise, Idaho and is currently celebrating its 46th anniversary. The first steps were taken with a team of four people in the basement of a dental practice. The first order was to develop a 64 kilobyte DRAM chip. This rolled off the assembly line at Micron’s first factory starting in 1981 and was used in early PCs such as the Commodore 64.
Today, Micron is one of the largest DRAM manufacturers and also produces NAND flash memory for smartphones and SSDs.
Micron sees itself as a technology leader in these key segments and is currently “in the best competitive position,” as CEO Sanjay Mehrotra recently stated.
Topics: RAM Crucial Flash Memory Storage Saving Micron
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